The news comes at the same time as Spotify is gearing up to announce news of its own in December. This means that the service of discovering concerts and other events for a particular artist listened to on Deezer is something that developers can call up when using Deezer’s APIs, and that it will be present as default information as part of Deezer’s own service. While Spotify features an app for Songkick in its App Center, Deezer has integrated the functionality directly into its API. Some of that is also aiming to take the functionality deeper. Other apps like PIAS, for discovering independent artists shows, that Deezer will also be looking to propagate its app store with the same apps as Spotify’s. Among the eight apps currently in the App Studio is one called Spotizr, specifically created to let people import their Spotify playlist into Deezer. Deezer is doing that by making sure that its service matches Spotify on a feature-by-feature level, but also by making it easy for people to switch. Part of the approach is to find “green” users new to the business of paying for streaming music services, but it is also to poach those that are already committed elsewhere. There are currently 2 million paying for Deezer’s service, compared to Spotify’s 4 million paying users on a subscriber base of 15 million overall.
The goal is for Deezer both to drive more users overall to its platform - it says that currently it has 26 million across across 160 countries - and to get more of them paying for the service. But to make sure that its service can compete against Spotify and others on the product level, today Deezer is also adding a bunch of new bells and whistles: it is launching a new app store called the App Studio and a set of APIs for others to embed the Deezer experience elsewhere it’s partnering with (Spotify’s partner) Echonest for music discovery and Songkick for event listings and it’s upgrading its iOS and Android apps. Deezer, which earlier this year announced a $130 million round of funding to ramp up its music streaming business internationally.
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